Delivering 10x ROAS on Google Ads for 247 Labs
Overview
Fore Sight managed Google Ads media buying and PPC optimization for 247 Labs, improving lead quality, lowering wasted spend, and building a more measurable acquisition engine for high-intent software services demand.
Client
247 Labs is a Toronto-based custom software development company that delivers web, mobile, AI-powered, and enterprise digital solutions for organizations looking to modernize technology and launch scalable products.
Challenge
Overcoming Ad Spend Inefficiency
247 Labs needed a more efficient PPC motion for competitive software development queries, with clearer attribution, lower spend leakage, and stronger conversion intent from prospects evaluating custom development partners.
Solution
Building Stronger Campaigns
Built and managed a Google Ads program focused on high-intent B2B search demand, tighter keyword segmentation, stronger conversion tracking, and landing-page alignment for service-specific campaigns. The engagement combined campaign restructuring, bid strategy tuning, and weekly optimization against qualified lead goals.
Areas of Impact
The Proof is in the ROAS
The engagement improved how 247 Labs measured and acted on paid search performance. With cleaner campaign structure, better tracking, and more disciplined optimization, the client gained stronger visibility into what was driving qualified demand and could make faster budget decisions with greater confidence.
Results
Reduction in cost per qualified lead after campaign and targeting improvements.
Increase in conversion rate from non-brand campaigns targeting high-intent search demand.
Reduction in wasted spend after search term pruning and tighter traffic qualification.
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